Digital Activation & Content Specialist

Location: Barcelona (Spain)
Sector: Pharmaceutical and biopharmaceutical
Vacancies: 1
Work modality: Hybrid

Grupo Ferrer Internacional

At Ferrer we use business to fight for social justice. We have long been a company that looks to do things differently; instead of maximizing shareholder returns, we reinvest much of our profit in initiatives that give back to society. Back where it belongs. We go beyond compliance and are guided by the highest standards of sustainability, ethics and integrity. As such, since 2022, we are a B Corp.

Founded in Barcelona in 1959, Ferrer offers transformative solutions for life-threatening diseases in more than one hundred countries. In line with our purpose, we have an increasing focus on pulmonary vascular and interstitial lung diseases and rare neurological disorders. Our 1,800-strong team is driven by a clear conviction: our business is not an end in itself, but a way to change lives.

We are Ferrer. Ferrer for good.

Job description

Mission
Support Commercial Acceleration and product teams across Europe and non-priority brands by translating strategic and business needs into effective digital campaigns and high-quality multichannel content. The role will lead the end-to-end design, development, deployment, and continuous optimization of customer-centric digital materials across key platforms, mainly email and CLM, ensuring consistency, compliance, and alignment with brand strategy, while maximizing engagement and commercial impact.

Responsibilities

Design and execute end-to-end digital campaigns, with a primary focus on email and CLM channels.

Create, develop, and localize high-quality digital content and assets, including HTML emails and CLM presentations, aligned with brand strategy and market needs

Adapt global and regional materials to local market requirements, ensuring relevance, consistency, and a strong user experience.

Act as a subject matter expert in Salesforce Marketing Cloud and Veeva Approved Email, executing, configuring, and deploying campaigns leveraging segmentation, personalization, and automation capabilities.

Monitor and analyze campaign performance, including open rates, click-through rates, engagement, and conversions, generating insights, and proposing data-driven improvements.

Continuously optimize campaigns and content based on performance data, feedback from field teams, and best practices.

Perform testing, monitoring, and quality control to ensure timely, error-free campaign delivery.

Collaborate cross-functionally with Commercial, Marketing, Business Excellence, Data, Medical, Legal, Digital, IT, and DDAI teams to ensure alignment and successful execution of initiatives.

Support multiple brands across different European markets, contributing to both priority and non-priority portfolios.

Why Ferrer?

Make a positive impact in society
Participate in volunteering activities
Grow in a culture of trust, responsibility, and constructive feedback
Enjoy a flexible working model & collaborative office experience to enable innovation and teamworking
Make a real difference to the team and to yourself
Take advantage of opportunities for development & learning
Discover a range of benefits to support your physical, emotional and financial wellbeing
Customize your remuneration and benefit

Requirements

What you’ll need to succeed

You will rock at this company if you are a person with empathy, humility, curiosity and optimism.

You will rock at this role if you match with:

Bachelor's degree in marketing, Digital Marketing, Communication, or related field.

Proven experience of at least 4 years in digital activation, digital marketing, or content management roles, with a strong focus on email marketing and multichannel campaigns.

Hands-on experience with Salesforce Marketing Cloud and/or Veeva CRM Approved Email.

Solid understanding of digital campaign design, segmentation, personalization, automation, and performance tracking.

Ability to work with data and campaign metrics to generate insights and continuously optimize performance.

Experience coordinating with multiple stakeholders and working in cross-functional, international environments.

Excellent organizational skills, with the ability to manage multiple projects simultaneously and deliver on time.
Fluent in English and Spanish.

Proactive, collaborative mindset, with strong communication skills and continuous improvement orientation.

If this great challenge matches your profile, then we are waiting for you!

At Ferrer, we guarantee equal treatment and opportunities in recruitment, avoiding prejudices and stereotypes for any reason in the processes of access to the company, assessing only objective criteria such as professional and academic skills and work experience.

Location: Barcelona (Spain)
Sector: Pharmaceutical and biopharmaceutical
Vacancies: 1
Work modality: Hybrid

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